Question: Which of these brand names is NOT based on an actual person?
Answer: Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, the last name of a retired company executive, William Crocker. The signature came from a secretary, who won a contest among female employees. Finally, in 1936, Betty Crocker got a face. Artist Neysa McMein brought together all the women in the company’s Home Service Department and “blended their features into an official likeness.” The widely circulated portrait reinforced the popular belief that Betty Crocker was a real woman. One public opinion poll rated her as the second most famous woman in America, after Eleanor Roosevelt.