On March 18 1933, the Studebaker car company declared bankruptcy. The company’s president, Albert Erskine, resigned and later that year committed suicide. Here are 5 popular car brands that are no longer made...
Let’s kick things off with the company that gave us the Pacer, the Gremlin, and the Hornet. American Motor Corporation was established in 1954 through the merger of Hudson Motor Car Company and Nash-Kelvinator Corporation, making it the biggest corporate merger in the United States at the time. Unfortunately, as the automotive industry became more competitive, the company was unable to keep up and it eventually folded. The most well-known AMC model was the Javelin, which was produced between 1967 and 1974. AMC made the Javelin to compete against the Ford Mustang.
The 1960s were the glory years for Plymouth, thanks to insane muscle machines like the Road Runner (the horn really did go “meep meep!” when you pressed it), the Cuda, and GTX. Based in the United States, Plymouth was established in 1928 as the first brand under Chrysler Corporation to enter the low-priced market. Despite their lower cost, Plymouth vehicles had standard features that some of the competition didn’t have. By the 1990s, however, many Plymouth models overlapped in price and features with Dodge and Eagle models. After Daimler-Benz AG bought Chrysler Corporation in 1998, Plymouth became defunct in 2001.The most successful Plymouth model was the Duster, which was produced from 1969 to 1976.
Hummer AM General, the maker of the military Humvee, first established the Hummer brand in 1992 to offer civilians a version of the M998 Humvee. General Motors bought the brand name in 1998 and produced the H1, H2 and H3 models. The huge Hummer brand could not survive the Recession, and as part of a bankruptcy deal for GM, the brand was discontinued. However, in early 2020, GM announced that it would design and release an electric pickup under the Hummer name.
Saab Founded in Sweden in 1945 by Saab AB, the Saab Automobile AB brand was very loved around the world and still has a cult following. Following one merger in 1968, General Motors took 50 percent ownership of the company in 1990 and then became the full owner in 2000. The company was sold again in 2010 to Spykers N.V. After insolvency problems in 2011, the company filed for bankruptcy, and the Saab brand became inactive. In 2012, National Electric Vehicle Sweden purchased the bankrupt estate. However, the new company doesn't have the necessary licensing to actually produce cars under the Saab brand.
Pontiac Pontiac gave us cars like the Trans Am, GTO, and Grand Prix. General Motors created the Pontiac brand in 1926 as a companion to its more upscale Oakland brand. Pontiacs became more popular and entirely replaced the Oakland brand entirely by 1933. Marketed as a performance brand, Pontiac specialized in mainstream vehicles. However, financial problems and restructuring efforts at General Motors in early 2009 led to the brand being completely shut down by October 2010. The last Pontiac badged cars were built in December 2009, with one final vehicle in January 2010.